So, you've performed research and discovered that utilizing bulk SMS service is an efficient communication tool. You know you need to take advantage of this option when planning your subsequent marketing campaign. However the place should you start? With the abundance of knowledge available online, you may get overwhelmed. And if you have no experience in utilizing SMS as part of your marketing combine, you may be a bit frightened for not having a clear road map.

Do not worry. This post walks you through the most important steps when running an efficient SMS campaign.

1. Clear Goal

Earlier than sending out your first textual content message, it's crucial that you just know your end game. What kind of results do you hope to achieve in this campaign? Do you wish to drive more traffic to your website? Or do you need prospects to try a new service?

Having a clear goal will be certain that you reach out to the correct clients and get the fitting message to them.

2. Craft Content

Unlike writing emails, crafting one of the best textual content message is a tricky one. First off, you're limited to a hundred and sixty characters. Secondly, you need your message to sound exclusive and personal. Mobile phones are lots more personal compared to email. The truth is, it is so personal that in keeping with Pew Internet Research, 44% percent of mobile phone customers have kept their phone subsequent to their bed.

So, how do you get the proper message to the suitable individuals?

Categorize your customers. Roll your sleeves, pull up the spreadsheets, and determine the best way to group your present customers. Transcend gender and age. Some factors that you may wish to consider:

• Frequency of Transactions

• Spending Degree

• Location

• Types of Products Clients Purchased

Now, craft a compelling textual content message for every buyer segment. Generally, your entire SMS should embrace clear and concise info, call to action, and a sense of urgency. What would you like your buyer to do upon reading the message? When is the offer going to expire?

3. Timing is Everything

The time you send the textual content messages can make or break your campaign. For those who know your customers' habits, this step may come to you a lot easier. Generally, you should avoid sending your messages on a Monday. And of course, you do not need to send your textual content messages on the wee hours of the morning.

Timing varies wildly depending in your industry and the goal of your direct marketing campaign. For example, in the event you own a salon, you are busiest through the weekend. So, if your goal is to extend sales during weekdays, you possibly can send a discount provide to pick out prospects on Tuesdays or Wednesdays.

How usually you ship a textual content message is just as important. Rule of thumb is that you do not want to ship text messages every day. The simplest way to determine the frequency of sending out SMS is to experiment.

4. Experiment

The nice thing about utilizing SMS is that you could afford to conduct experiments. You possibly can test which messages appeal to a specific buyer segment. You can too test when it is best to ship the message and the way often.

On the initial phases of your campaign, craft a number of messages for every customer segment. Send them out during totally different occasions of the day and the week.

So, how do you know the results of your experiment?

5. Track

Track everything! Whenever you track how customers reply, you will have concrete data. You will know what works and what doesn't. You'll know the most effective time of the day to send a selected textual content message.

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